What the hey??
Mercedes-Benz Uses Communist Madman Che Guevara to Sell Luxury Cars

Mercedes forgets that

Che Guevara, not to put too fine a point on it, was a psychopath whose sadistic lust for blood was not easily quenched. He killed for pleasure.

As Ed Driscoll puts it, The Baader Meinhof Complex comes full circle.  Or, is it Stockholm Syndrome for marketers?

(updated with photo)