The Food and Drug Administration scolded the makers of Cheerios about the way they promote the cereal’s health benefits. The FDA sent a letter of warning to General Mills accusing them of making unauthorized health claims.
According to a letter from the FDA General Mills’ advertising violates the federal Food, Drug and Cosmetic Act. The agency said claims that Cheerios ingredients can lower cholesterol within a certain amount of time, all while providing cancer-fighting and heart-healthy benefits, essentially makes Cheerios “a drug” by their definition. And no drug in this country can be legally marketed without an approved new drug application.
Fer cryin’ out loud.
Do we need any more proof that the government has too much power, too much time on its hands and too little common sense?