For decades, Americans have relied on Land’s End for three things:
- School uniforms.
- Warm winter apparel, especially their wind-resistant squall jackets.
- Women’s swimsuits you can swim in while your butt remains covered.
Enter Land’s End’s new fashion-forward CEO, who asks, “Who would wear that?”
Read my article, Does Land’s End really want to become Zara?
I left a long comment over at datechguy. Short version: I can’t believe the stupidity of FM.
Thanks!
It’s mind-boggling that they’d name that person as CEO, unless they’re trying to go out of business.
You just described the difference between fluff and substance. Lands End has been substance up to now.
Exactly right – someone else will take their place. Have you seen the http://www.carhartt.com/ stuff?