- Caitlyn Jenner’s representatives asked ESPN that she be the recipient of the Arthur Ashe Courage Award at the ESPYs
- They offered PR plugs on Jenner’s upcoming reality show ‘I am Cait’
- ESPN executives loved the idea
- Talks hit a stumbling block and Jenner’s team threatened to pull out of the 20/20 interview with Diane Sawyer on ABC
- ESPN and ABC are both owned by Disney
- The problems were resolved and ABC landed one of the biggest stories of the year
