The look, often referred to as “the bold lip,” requires a change for women accustomed to wearing different lipstick colors depending on the occasion. The trend makes lipstick a consistent focal point, even with casual wear. One of the earliest places it appeared was in J. Crew catalogs, which have been showing the look for a while. It dominated this month’s catalog where fresh-faced models in slim pencil skirts and faded skinny jeans wore hard-to-miss orangy-red lipstick. “There’s something incredibly modern about clean skin, pulled back hair and a strong lip,” says James Boehmer, director of global artistry for NARS Cosmetics.
Tom Ford has a $48 red lipstick, and JCrew has an $18 one; my all-time favorite is Paloma Picasso’s Mon Rouge, which is no longer made, but you can get the red look for under $10 with Revlon’s Fire and Ice (buy it through the Amazon link so I can get a small commission), which was The Color when it was first introduced in the 1950s. It also has that original first-season Mad Men retro vibe.
And, sorry, Tom, but for $48 I would rather buy lunch for two.