The Mad Men are back, and I’m not the only one loving it. Jeff Jensen has Four Fearless Predictions for Season Four, which are,
1. Henry Francis Will Dump Betty, Not Vise Versa.
2. Betty will slap Don. And then… ???
3. Advertising Age Will Expose Don Draper’s Dick Whitman Past.
4. Lucky Strike is going to put its account in review.
Jensen may be on target – we’ll find out soon enough, but my best bet is that item #1, Henry drops Betty, is the most likely.
One of the many things I enjoy about Mad Men is how the writers weave in real brands, such as London Fog, Hilton, Utz and Jantzen, in the storylines. Having grown up in Puerto Rico where my father worked at Hilton, and where Jantzen was a preferred brand of swimwear, it makes the program distant and familiar at the same time. Too bad Don told Jantzen to get lost in last week’s episode – I would have loved to see what the agency would have come up with for promoting the brand.
Adding to the reality-mixed-with-fiction effect, the Wall Street Journal has an article on What Don Draper’s Wall Street Journal Hedcut Would Look Like, with the proviso,
BTW, we’ve included a hedcut of Draper with this story, but we should note that the Journal’s signature dot-ink portraits weren’t launched until 1979, and this season “Mad Men” takes place in 1964. But you have to admit Draper’s hedcut looks pretty cool.
Which brings up the issue of memory: memory is a funny thing. I have been reading the Wall Street Journal since the early 1970s and could swear they always had hedcuts.
Those of us who do/don’t recall the “John & Marsha” skit Peggy and her assistant joke around with in last week’s episode can find it on YouTube,
Man Men’s on at 10PM Eastern tonight on AMC. You can watch last week’s episode, season 4 premiere, Public Relations below the fold (available only for a week from today), but the Wall Street Journal archives the recap of the episodes,