Last night I finally caught a full episode of Mad Men and loved it. I had seen parts of episodes, and totally love the look of the program: the furniture, the clothes, the men’s hats. And then there’s the Mad Man, Don Draper…Katie Baker explains part of the appeal:
Why are we so wild for Draper? By any measure, the character’s a cad. He constantly cheats on his wife. He skips town for weeks and won’t write or call. He doesn’t talk much, and anesthetizes any feelings with copious amounts of booze. He’s an enigma, a locked box of a man who resists, maddeningly, easy explanation. And yet he excites an attraction among women—particularly ones my age, women in their late ’20s and ’30s who were born after the era that Mad Men portrays—that seems unmatched by any leading man on television today, with the possible exception of Lost‘s con artist, Saywer (another strapping scoundrel with a deeply troubled soul). We describe our obsession in words that, like the show itself, are somewhat retro. “He is a straight-up man. He makes me feel like a woman via the TV.” “He’s a throwback to a time when men were men. “It’s the thickness of his body.” “Shoulders to cry on and a jaw that causes women to swoon.”
A man’s man. A virile man. A masculine man. Strong terms. And ones that would make our postmodern gender-studies professors blush. After all, we’re the generation of women who grew up beating the boys in math class, reading Judith Butler (by choice or by force), celebrating “Grrl” power. Traditional male-female roles were going out the window while we were still toddlers. And maybe that’s why we feel a little guilty when we stop to admit to ourselves why Draper excites us. Because we’re not supposed to be using those terms anymore to describe our desires. Those words threaten a backsliding—they hint at some deep, unspoken turbulence; that, as if by saying we want a “real man,” we threaten to erase all the gains our mothers made in terms of equality in the workplace and the home. After all, we don’t believe in that evolutionary “me Tarzan, you Jane” nonsense anymore. We’re supposed to want men who are sensitive and respectful; men who emote and help around the house, and talk openly about their feelings. And we do want these things. Don’t we? So then why are we fantasizing about Draper rather than Jim from The Office?
Simple: Because the fictional Draper’s a real man, and Jim’s a wuss. As Karol put it,
Women like the men who take care of them. Whether it’s put food on the table or beat back the saber-tooth tiger. We’re programmed to crave the man who behaves…like a man.
And a question for you, Is Don Draper the new Jack Bauer?
Here’s the prior season finale:
Samizdata’s Jonathan Pearce is impressed enough he wants Jon Hamm for the next 007. Mmm…