Borders Adds TV Watching to Its Bookstores’ Entertainment
Borders bookstores – with their cafes, toys and games and large displays of movies and music — have never exactly been confused with, say, university libraries.
A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch flat-screen televisions to show original programming, advertisements, news and weather.
George L. Jones, the chief executive of the Borders Group, said each store would have two screens.
Try as they may, Borders Group still lags behind the Princeton Public Library – that place where
people shop, talk and fall in love
but maybe don’t bother reading, which has three screens.
