Walid Phares writes about those who are Preventing the West from Understanding Jihad
In the 1990’s, apologist literature attempted to convince readers and audiences in the West that Jihad was a “spiritual experience only, and not a menace.”  That explanation has now been shattered by Bin Laden and Ahmedinijad. So in the post-9/11 age, a second strategy to delay public understanding of Jihadism and thereby gain time for its adherents to achieve their goals has evolved. It might be called the “good cop, bad cop” strategy. Over the past few years, a new story began to make inroads in Washington and the rest of the national defense apparatus. A group of academics and interest groups are circulating the idea that in reality Jihad can develop in two forms: good Jihad and bad Jihad.
The practice of not using “Jihad” and “Jihadism” was lately defended by two academics at the National Defense University  who based their arguments on a study published by a Washington lobbyist, Jim Guirard. On June 22, 2006, Jim Garamone, writing for the American Forces Press Service, published the study of Douglas Streusand and Harry Tunnel under the title “Loosely Interpreted Arabic terms can promote enemy ideology.” Streusand told CNN that “Jihad is a term of great and positive import in Islam. It is commonly defined as striving or struggle, and can mean an internal or external struggle for faith.” 
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