Branding an ideology
Bill Whittle writes on the dangers of The Cult of Iconography:
Look at this image. It’s from the official Obama website. Notice how all of the traditional American iconography – the eagle, the stars, the flag, the motto: “e PLURIBUS UNUM – all are slowly fading out into a diffuse, heavenly glow, receding into the mists of memory, leaving only the glowing sun, the “O” pulling your eye into the future. And there are some very subtle and disturbing things here, as well. The American eagle isn’t perched, to remain here forever, but rather seems to be on the verge of flying away. The flag is falling. The stars are dissipating into the void. Our national motto: E PLURIBUS UNUM – “Out of many, One” is virtually unreadable.. . more like letters stamped in soft sand.
The only thing that is sharp and well-defined is the circle, the One, the “O.” That is what is permanent and immovable. Everything else is fading away. You think this is an accident? Think again.
Here’s the killer app:
Read Bill’s post, and watch the video while you ponder those persistent halos.
Tags: Fausta's blog
September 6th, 2009 at 8:26 am
I think it was newsbusters that recently did something on this topic. I have a degree in marketing, so I know that branding is a very powerful thing.
Isn’t is odd that he worked so hard for the Presidency, but he doesn’t seem to like the seal?
I guess that is not good enough for him.