Cheerios, the new drug
The Food and Drug Administration scolded the makers of Cheerios about the way they promote the cereal’s health benefits. The FDA sent a letter of warning to General Mills accusing them of making unauthorized health claims.
…
According to a letter from the FDA General Mills’ advertising violates the federal Food, Drug and Cosmetic Act. The agency said claims that Cheerios ingredients can lower cholesterol within a certain amount of time, all while providing cancer-fighting and heart-healthy benefits, essentially makes Cheerios “a drug” by their definition. And no drug in this country can be legally marketed without an approved new drug application.
Fer cryin’ out loud.
Do we need any more proof that the government has too much power, too much time on its hands and too little common sense?
Indeed.
Tags: Cheerios, Fausta's blog, FDA, Food and Drug Administration
May 13th, 2009 at 8:50 am
The next letter will be to Gaia enjoining her from suggesting that drinking water was a good way of hydrating yourself on a hot day. Well, it is a chemical after all>
May 13th, 2009 at 10:39 am
How does it taste? What does it cost? Could I give some bored kids a box and let them spend a rainy afternoon making jewelry from it? All else is BS.
May 13th, 2009 at 12:39 pm
…Because there’s clearly nothing else to do right now for the country…
May 16th, 2009 at 12:53 am
Yep, sad but this comes as no surprise. I see this kind of intervention all too often. The FDA has been taken over by the purchasing power of the greedy drug companies.