“I vote for Naughty Monkey!”

Palin’s Style Sparks Buying Frenzy,
And Fashion Firms Rush to Cash In

Jay Randhawa, a brand director at House of Brands Inc. in San Diego, says he was surprised to learn that Gov. Palin was introduced as Mr. McCain’s vice-presidential choice wearing a red pair of peep-toe pumps with 3½-inch heels. The shoes, marketed by his company’s Naughty Monkey line, generally are geared to women in their early to mid-20s who go clubbing, he says.

“The age bracket we target is a little younger. It’s a very edgy, very hip, very street brand,” adds Mr. Randhawa.

Celebrities like Paris Hilton had been photographed in the brand’s shoes, but seldom, if ever, a 40-something politician.

Mr. Randhawa says he realized that Gov. Palin’s footwear choice offered the chance to pitch the Naughty Monkey line to a new demographic. The company quickly sent out emails to its retailers with a photo of the Alaska governor wearing the shoes and the slogan “I vote for Naughty Monkey!”

Don’t miss the slide show.

Patagonia scoffs.

Readers of this blog know I’ve been on the Palin shoe beat from the get-go:
Red shoes to go!
The Ferragamo ticket
The right Palin shoes.
Will continue to cover the story as it develops.

On second thought,
Today is my birthday, and I’m celebrating by ordering these.

UPDATE:
Beauty Crucible:

Especially when many female celebrities cultivate an untouchable, pricier-than-thou image, Palin’s dressed-down, realistic look resonates with voters who themselves don’t have thousands in their clothes budget or a stylist on call.

UPDATE 2
Roger emails,

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4 Responses to ““I vote for Naughty Monkey!””

  1. Obi's Sister Says:

    Happy Birthday!

  2. Anthony (Los Angeles) Says:

    The red or the black pumps?

    And happy birthday! :)

  3. Fausta Says:

    Thanks, Obi’s Sister!

    The red, Anthony. You can never have too many red shoes.

  4. SJ Reidhead Says:

    It brings in mind Dorothy and the red shoes she needed to get safely home. They are incredible shoes, as if I need another pair!

    Happy Birthday! Glad you celebrated with shoes. Sounds like me spending the last trust check I will ever get from the grandparents’ estate – on a designer bag!

    SJR
    The Pink Flamingo